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Norwich Union

Title: Healthtalk
Target: 11,000 healthcare intermediaries
Key aim: To deliver authoritative and engaging editorial
Pagination and frequency: 32 pages, B2B quarterly
Format: Saddle-stitched A4 magazine

Norwich Union's testimonial

Atom produce a well-being customer magazine for Norwich Union Healthcare but Norwich Union also wanted to target the intermediaries who sell the policies. They wanted to engage them with inspiring editorial and also educate them about new initiatives, tools and resources.

Download a sample page (PDF) from this magazine

Atom advised Norwich Union of the most economical way to reach their target audience.

To create Healthtalk we remove 10 pages from the existing Thrive magazine (Norwich Union Healthcare customer publication produced by Atom) and replace these with features relevant to the intermediaries, advising and informing the audience of new products and initiatives to educate them in their sales activity. We then alter the remaining pages, where necessary, to make sure that the target reader is addressed and the tone is correct for a business-to-business publication.

Ultimately the client gets to communicate inspiring and specific messages to three key, different audiences (intermediaries via Healthtalk and under and over-55s via Thrive) in an exceptionally economical way.

Coming soon...