Atom advised Norwich Union of the most economical way to reach their target audience.

To create Healthtalk we remove 10 pages from the existing Thrive magazine (Norwich Union Healthcare customer publication produced by Atom) and replace these with features relevant to the intermediaries, advising and informing the audience of new products and initiatives to educate them in their sales activity.

We then alter the remaining pages, where necessary, to make sure that the target reader is addressed and the tone is correct for a business-to-business publication.

Ultimately the client gets to communicate inspiring and specific messages to three key, different audiences (intermediaries via Healthtalk and under and over-55s via Thrive) in an exceptionally economical way.