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Royal Institution of Chartered Surveyors

Website: www.ricsrecruit.com
Target: Property professionals worldwide
Key aim: To ring-fence existing publication, enhance brand and generate revenue


RICS's testimonial

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In addition to the magazine RICS Business, Atom proposed an online recruitment site to position RICS as one of the leading portals for professional recruitment in the property industry.

Atom knew that an online offering would be beneficial to the magazine and its position in the market as well as ensuring the client was seen as a market leader and an expert.

We pitched the idea to the client in a formal presentation and after negotiations the site was launched in December 2005.

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Once the go-ahead was given Atom began an aggressive campaign to get existing and new advertisers on board to the new and as yet unproven website.

Mailshots and media packs were sent out, meetings across the UK were held, an advertising campaign was run in the magazine and liaison with prospective advertisers was ongoing.

Since its launch we have continued to work closely with RICS to ensure the site's smooth running and rapid success — attending regular meetings to discuss strategy, objectives, site developments and marketing plans.



 
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Atom consistently beat the budget each month and the online facility has secured the magazine’s recruitment section as one of the strongest competitors in the property magazine industry.

Initial site statistics and sales figures showed huge demand, with sales forecasts exceeded by over 400% and visitors topping 7,000 a month.

In January 2008, site visits exceeded 26,000 a month.

Past job postings demonstrating the range of positions and locations available on RICS Recruit include vacancies for a Head of European Asset Management based in London, a Construction Claims Consultant based in Moscow and a Senior Quantity Surveyor based on the Caribbean island of St Lucia.

General feedback

"From the perspective of a small residential developer who has no presence in the graduate market place, we were [very pleased] with the number of CVs we received. RICS Recruit gave us a gateway to candidates we may not have been able to reach… we found it a very cost effective route to finding suitable employees. We will definitely be using RICS Recruit again for the next stage of our company's staffing needs."
Rob Draper, Hollybrook Limited

"We signed up to RICS Recruit when it was launched in December 2005 and have been very impressed with the number of candidates and calibre of individuals we've managed to attract. As a consequence we've already filled a number of vacancies and will be investing in RICS Recruit throughout 2006."
Nick Walker, CPW Recruitment

"As the official website of the Royal Institution of Chartered Surveyors, RICS Recruit offers us a superb means of reaching active job seekers across the surveying and property industries. Since we starting using RICS Recruit it has proved invaluable and presents an extremely cost effective means of attracting high calibre candidates."
Paul Barnes, Aspen Gilchrist

 
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